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Posted: September 6th, 2023

Journal Entry: Sports Athlete Management

SPT 208 Module One Journal Guidelines and Rubric
In this course, the journal will be used for reflection. Journal activities in this course are private between you and the instructor.
Overview: For this journal assignment, you will brainstorm topic ideas for your final project. You will then select a sport organization, individual, team, or
facility that you would like to use for your final project; describe your selection; and explain in detail the role your selection plays in the greater sport industry and community.
Prompt: Review the final project requirements as well as the list of sport industry business segments from the textbook (Chapter 3, page 88; or e-book, page 99) and choose an organization, individual, team, or facility from the list to use for your final project. In a 2- to 3-paragraph journal assignment, address the following:
• Selection: Describe your selection and explain in detail the role your selection plays in the greater sport industry and community. (For example, if you chose a local high school field, explain what the field is used for, what sport relevance it holds in the area, what uses it has, who runs it, etc.)
• Resources: Identify 3–5 preliminary resources that you think will help support your research for your final project. Briefly describe each resource.
• Concerns: Identify and discuss any concerns regarding your selection. Do you feel you have enough background information on your proposed topic?
Are there any areas where you anticipate having difficulty finding information?
Refer to the Final Project Guidelines and Rubric and to Chapter 1 in your textbook to support your responses.
Rubric Guidelines for Submission: Your journal assignment should be 2–3 paragraphs in length. Submit assignment as a Word document with double spacing, 12-point Times New Roman font, and one-inch margins.
NOTE: I would like to write about ‘SPORTS ATHLETE MANAGEMENT”

Journal Entry: Sports Athlete Management

For my final project, I have chosen to focus on sports athlete management. Sports athlete management involves the representation, negotiation, and overall career management of professional athletes. These managers play a crucial role in the greater sport industry and community by acting as the primary point of contact between athletes and various stakeholders such as teams, sponsors, and media. They provide guidance and support to athletes in areas such as contract negotiations, endorsement deals, financial planning, and personal branding.

Sports athlete managers are responsible for identifying opportunities that can enhance the athlete’s career and help them achieve their goals both on and off the field. They work closely with athletes to develop strategies for long-term success and manage their day-to-day affairs. Additionally, they collaborate with teams, sponsors, and other industry professionals to ensure that athletes have the necessary resources and support to thrive in their respective sports.


“Sports Agent Blog” ( This website provides valuable insights into the world of sports athlete management. It offers articles, interviews, and industry news that can help me stay updated on the latest trends and developments in this field.

“The Business of Sports Agents” by Kenneth L. Shropshire: This book explores the business side of sports agent representation. It covers topics such as contract negotiation, endorsement deals, legal considerations, and ethical issues. I believe this resource will provide a comprehensive understanding of sports athlete management.

“ESPN: The Worldwide Leader in Sports” ( ESPN’s website offers a wealth of information on various sports, including news, player profiles, and interviews. By exploring their archives and articles related to athlete management, I can gain insights into real-world scenarios and challenges faced by sports athletes and their managers.

While I am excited about researching sports athlete management, I do have some concerns. One of my primary concerns is the availability of in-depth information about the specific strategies and techniques used by successful sports athlete managers. As this field is constantly evolving, finding up-to-date and detailed resources might pose a challenge. I anticipate that some information may be industry-specific and not readily available to the public. However, I am optimistic that by utilizing a combination of academic journals, industry publications, and interviews with industry professionals, I will be able to gather relevant and valuable information for my final project.

In conclusion, sports athlete management is an essential aspect of the sport industry, shaping the careers of professional athletes and contributing to the overall development of sports. Through thorough research and the utilization of various resources, I aim to gain a comprehensive understanding of this field and its impact on athletes and the broader sport industry community.

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