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Posted: September 4th, 2023


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Ongoing feedback from the lecturer and your peers will occur throughout the subject. Students will
receive formal and informal feedback throughout the course of the subject. Workshop and tutorial
questions and quizzes provide students with feedback to indicate how their learning is progressing.
More formal feedback will be provided with respect to the quizzes and assignment.
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2.4 Assessment items
Aligned subject learning
• Explain the importance of information as an organisational resource and to
develop an appreciation for issues in managing data/information/knowledge;
• Apply graphical and numerical tools for organising, analysing, interpreting, and
presenting data.
Aligned professional
standards/ competencies guidelines/section-3-professional-skills-competency-areas-and-learning-outcomes.
Group or individual Individual
Weighting 20%
Due date Tuesday, 20/06/2023 11:59pm
The aim of this assessment is to report on the analysis and evaluation of organisation’s business data via a SWOT
analysis, and recommend enhancements for business success.
You are the business analyst of your business. The management team has requested you to perform a business
overview to:
1. Identify, analyse and evaluate the use of business data and level of analytics applies within your business.
2. Conduct a SWOT analysis to summarise the strengths, weaknesses, opportunities, and threats (SWOT) in
regards to the use of business analytics in your business.
3. Base on your SWOT analysis provide recommendations on how your business can better use of business
analytics to provide insights and create value for your business.
Write a 1000 word report summarising your analysis, findings and recommendations to the management.
Page 8 of 28
Upload your report (in word document of pdf) to the assessment task 1 dropbox on your LearnJCU subject
Useful Information
• Week 1 and week 2 learning materials
SWOT Reference
Return of assessment:
The marked assessment and feedback will be available online through LearnJCU no later than 12 University
working days after the due date.



Your business has a strong data collection and storage infrastructure.
Your business has a team of experienced data analysts.
Your business has a culture of data-driven decision-making.


Your business does not have a centralized data repository.
Your business does not have a comprehensive data analytics platform.
Your business does not have a clear strategy for using business analytics to improve performance.


The use of business analytics is becoming increasingly important in all industries.
The availability of big data is creating new opportunities for businesses to gain insights into their customers and operations.
The cost of data analytics tools and services is declining.


Your competitors may be using business analytics to gain a competitive advantage.
The regulatory environment for data privacy and security is becoming more complex.
The skills shortage in data analytics is making it difficult to find and retain qualified data analysts.

Based on this SWOT analysis, I recommend that your business take the following steps to improve its use of business analytics:

Create a centralized data repository. This will make it easier for your data analysts to access and analyze data from across your business.
Invest in a comprehensive data analytics platform. This will provide your data analysts with the tools they need to perform complex data analysis and visualization.
Develop a clear strategy for using business analytics to improve performance. This strategy should identify the key areas where business analytics can be used to improve customer service, increase sales, reduce costs, and improve decision-making.

By taking these steps, your business can improve its use of business analytics to gain a competitive advantage.

In addition to the above, here are some other specific recommendations that you may want to consider:

Train your employees on how to use data analytics tools and techniques. This will help them to understand how to use data to improve their work.
Create a culture of data-driven decision-making. This will encourage employees to use data to make decisions, rather than relying on gut instinct or intuition.
Regularly review your data analytics strategy to ensure that it is still aligned with your business goals. As your business changes, so too will your needs for data analytics. By regularly reviewing your strategy, you can ensure that you are using business analytics to its full potential.

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